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Flexible Firm - The Design of Culture at Bang & Olufsen (Paperback)
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Flexible Firm - The Design of Culture at Bang & Olufsen (Paperback)
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Bang & Olufsen, the famous Danish producer of high-end home
electronics, is well known as an early exponent of value-based
management: the idea that there should be consistency in what the
organisation does, a certain continuity between what the company
develops and sells, and the beliefs and practices of the employees.
This study investigates how company values are communicated and the
collective identity is articulated through the use of such concepts
as 'culture', 'fundamental values', and 'corporate religion', as
well as how employees negotiate these ideas in their daily working
lives. As this book reveals, the identification of values, meant to
create cohesion and solidarity among employees, came to symbolise
and engender a split between the staff and the other parts of the
company. By examining the rise and fall of the value-based
management approach, this volume offers the indispensible insight
of anthropological enquiry to expose how social realities challenge
conventional management strategies and therefore must be considered
in the development of new management techniques.
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