Calling all sales professionals and sales leaders... Who's doing
who the favour? gives an exciting and fresh insight into what it
takes to be a successful sales person in today's world. It's time
to put less emphasis on complex sales models and confusing
questioning techniques. Instead, focus on some guiding principles
that generate great client interaction and engagement, such as who
is doing who the favour when you meet a client and the importance
of aligning your sales approach to the client's mindset. This book
is a series of short, punchy and often entertaining anecdotes
providing numerous tips and techniques that will give you a
distinct sales advantage. It's easy to read and even easier to
implement into your daily sales approach. James Bacon is a renowned
sales trainer and sales practitioner that consults to some of the
world's best known organisations. Of note is his work with the
world's largest internet company over the past six years, where he
has trained and coached their sales teams in over 19 countries
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