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Cultivating Grass-Roots for Regional Development in a Globalising Economy - Innovation and Entrepreneurship in Organised Markets (Paperback)
Loot Price: R744
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Cultivating Grass-Roots for Regional Development in a Globalising Economy - Innovation and Entrepreneurship in Organised Markets (Paperback)
Series: Routledge Revivals
Expected to ship within 12 - 17 working days
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First published in 1999. The key to successful regional development
is more a personality issue than a global one, contends social
economist Dr. James Cecora. With a fresh new interdisciplinary
approach, Cecora tackles traditional economic theory to show that a
distinct type of individual, the 'innovative entrepreneur', can do
more to secure economic stability in a particular region than any
multinational corporation. Arguing that global economics have
spiraled out of control, Cecora builds a case for supporting and
promoting the development of entrepreneurs at the local and
regional level. These individuals will, he says, work at
strengthening the regional economy over the long term because of
their permanent attachment to a region, as well as in vested
self-interest. Cecora compares the personalities of corporate
managers to self-starting entrepreneurs, drawing the conclusion
that the risk-taking ability of entrepreneurial types prompts more
creative thinking and regionally appropriate action and solutions.
This willingness to try new approaches is often a key to success.
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