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Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
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Model Workers in China, 1949-1965 - Constructing A New Citizen (Hardcover)
Loot Price: R4,469
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Model Workers in China, 1949-1965 - Constructing A New Citizen (Hardcover)
Series: Routledge Studies in Modern History
Expected to ship within 12 - 19 working days
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Seismic changes in ideology and economic policy in China followed
the death of Mao Zedong but one aspect of culture has remained
constant: the use of 'Model Workers' for the purposes of propaganda
and more recent public relations campaigns. In both a political and
commercial context, the use of these individuals continues to
thrive, and although the messages they promote have largely
changed, their continued use indicates the extent to which they are
believed to be an effective form of persuasion. Model Workers were
deployed at key points in China's recent history and served to
embody the Party's vision of the ideal Chinese citizen as they
attempted to reshape the nation following a 'Century of
Humiliation,' a ruinous war with Japan and a divisive civil war.
This volume utilises the detailed analysis of posters, cinema and
translations of related propaganda material to explore the extent
of the influence of the Model Worker as a concept, on both
propaganda and national policy.
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