"Private Management and Public Policy" is a landmark work at the
intersection of business and society. First published in 1975, it
focuses on the management processes that companies use to respond
to social issues. The text develops the "principle of public
responsibility" as an alternative to the notion that firms have
unlimited accountability. And, it presents one of the first
systems-based approaches to corporate responsibility, providing
theoretical support for business involvement in public policy.
Arguably, the book's major contribution is its broad outline of an
alternative theory of the firm in society--one that offers the
possibility of overcoming traditional public and private
dichotomies.
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