Managing the Retail Supply Chain - Merchandising Strategies that Increase Sales and Improve Profitability (Paperback)

Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits and manage the performance of ranges, planning promotions and mark-downs as necessary. They also oversee delivery and distribution of stock and deal with suppliers. Their connection with and understanding of the supply chain is vital. Supported by theories, explanations and real-life examples, Managing the Retail Supply Chain looks at concepts and core themes that run across all sectors. Many businesses use a one-size-fits-all solution for any issues which arise, leading to big problems. Managing the Retail Supply Chain presents numerous examples of different business models adopted by a variety of companies. Covering basic principles of retail supply chain, KPIs, merchandise planning and demand planning as well as omnichannel, vertical integration, on-shelf availability and e-commerce, Managing the Retail Supply Chain is an essential guide for anyone involved in or studying retail supply chains and merchandising.

General

Imprint:	Kogan Page
Country of origin:	United Kingdom
Release date:	2018
First published:	2018
Authors:	James Topps • Glenn Taylor
Dimensions:	235 x 156 x 15mm (L x W x T)
Format:	Paperback - Trade
Pages:	288
ISBN-13:	978-0-7494-8062-2
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Purchasing & supply management Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector Promotions
LSN:	0-7494-8062-9
Barcode:	9780749480622

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