What can today's corporate leaders learn from decisions of leaders
who changed the course of world history? Jan Benedict Steenkamp,
Knox Massey Distinguished Professor of Marketing, and one of the
world's leading thinkers on global strategy and branding, is
passionate about history, and his book offers important answers to
that question. The author draws powerful lessons that today's
leaders can apply in their own professional lives through his
well-researched and carefully curated case studies of world leaders
who changed history as a result of their actions while facing a
particular dilemma. While readers will recognize Roosevelt,
Washington, Mandela, Thatcher, Alexander the Great, and MLK,
leaders who may be less known (Themistocles, Clovis, Peter, Fisher,
de Gaulle, Nightingale, Campbell-Bannerman) provide equally
valuable insights into how individuals make decisions based upon
one of seven leadership styles and four personality classifications
(hedgehog, fox, eagle, or ostrich). The author provides key chapter
takeaways, leadership principles, and open-ended, reflective
questions for readers, who will feel encouraged, enriched, and
empowered as they see these great leaders struggle, face, and
overcome daunting challenges and realize they can utilize the same
tactics in their own lives. Dr. Steenkamp, the author of four
books, has taught, consulted, given executive seminars on all
continents. His work has been featured in Harvard Business Review,
The Wall Street Journal, Financial Times, The Economist, The New
York Times, Bloomberg Businessweek, and newspapers in Europe,
China, India, and South Korea. He has been interviewed on
television and radio in the U.S., Europe, South Africa, India and
China.
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