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Eco-efficiency and Beyond - Towards the Sustainable Enterprise (Hardcover)
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Eco-efficiency and Beyond - Towards the Sustainable Enterprise (Hardcover)
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Business-as-usual, it is widely accepted, will exceed the Earth's
carrying capacity in an alarmingly short space of time. In simple
terms, we need to learn to use the world's rapidly depleting
resources in a significantly more efficient manner. Practical and
readily adopted solutions are needed now. Eco-efficiency-or
"produce more with less" - is achieved when goods and services
satisfy human needs, increase the quality of life at competitive
prices and when environmental impacts and resource intensity are
decreased to a degree that keeps them within the limits of Earth's
expected carrying capacity. Eco-efficiency - a term first proposed
by the World Business Council for Sustainable Development in 1992 -
is a management approach that allows businesses to carry out
environmental protection measures from a market-oriented point of
view, with the aim of illustrating that ecology and the economy do
not need to be a contradiction. Indeed, eco-efficiency has been
portrayed as a win-win-for both business and the environment. This
book, which developed out of two conferences on eco-efficiency held
in Dusseldorf in 1998 and 2001, is edited by Ernst Ulrich von
Weizsacker and his team from the Wuppertal Institute for Climate,
Environment and Energy, one of the world's leading research
programmes on resource productivity. The aim is not simply to
explain the past and present of eco-efficiency but to look forward
to and encourage a future where the comprehensive take-up of the
concept by business, government and consumers could lead to
innovation on a grand scale and the possibility of a giant leap
beyond towards overall sustainability. There have been considerable
achievements to date. The Dow Jones Sustainability Index, which
aims to list the most sustainable corporations for investors,
includes companies such as BASF, Climatex, Henkel and
Matushita/Panasonic (all represented in this book), who are
implementing eco-efficiency measures. A number of political
initiatives have also been formed. In December 2001, the German
government suggested a National Sustainability Strategy to measure
Germany's sustainable development. While this not yet an accepted
political target or even law, it shows that politics is moving
toward binding targets for increasing efficiency. Eco-Efficiency
and Beyond collects together the leading thinkers on the topic and
aims to illustrate not only that the concept should be part of
every business strategy but that it is a key trigger for
innovation. Innovation cuts through paradoxes. It is the creation
of solutions to conflicting demands. Flying in a vacuum gave us
rockets and satellites; switching electrons through insulators gave
us Silicon Valley and the digital age. Sustainable development
presents a similar field of paradoxical innovation forces: i.e.
provide affordable products and services for the growing unmet
needs of the world population while reducing environmental impacts.
This book is the definitive collection on eco-efficiency and will
be required reading for business, government, NGOs and
academicians.
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