Media Management - A Casebook Approach (Paperback, 5th edition)

Media Management: A Casebook Approach provides a detailed consideration of the manager's role in today's media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Communication Series
Release date:	August 2015
First published:	2016
Authors:	Jan LeBlanc Wicks • George Sylvie • Wilson Lowrey • Ann Hollifield
Dimensions:	229 x 152 x 26mm (L x W x T)
Format:	Paperback
Pages:	416
Edition:	5th edition
ISBN-13:	978-1-138-90102-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN:	1-138-90102-4
Barcode:	9781138901025

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