The greatest challenge to international business today is how to
manage business operations across cultural boundaries. This is
especially true in the case of China, which has attracted a massive
amount of foreign investment and international trade recently. This
new study examines three main themes:
* the partnership of management through joint ventures
* the human resource aspects of management
* the management of communication, co-operation and
negotiation
The crucial issue of trustworthiness, the different managerial
practices in China and the West, the importance of being well
prepared and understanding Chinese negotiations are the major
contemporary issues identified and discussed in this book.
General
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