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Multimodal Semiotics and Rhetoric in Videogames (Hardcover)
Loot Price: R3,983
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Multimodal Semiotics and Rhetoric in Videogames (Hardcover)
Series: Routledge Studies in Multimodality
Expected to ship within 12 - 17 working days
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This book merges recent trends in game studies and multimodal
studies to explore the relationship between the interaction between
videogames' different modes and the ways in which they inform
meaning for both players and designers. The volume begins by laying
the foundation for integrating the two disciplines, drawing upon
social semiotic and discourse analytic traditions to examine their
relationship with meaning in videogames. The book uses a wide range
of games as examples to demonstrate the medium's various forms of
expression at work, including audio, visual, textual, haptic, and
procedural modes, with a particular focus on the procedural form,
which emphasizes processes and causal relationships, to better
showcase its link with meaning-making. The second half of the book
engages in a discussion of different multimodal configurations and
user generated content to show how they contribute to the
negotiation of meaning in the player experience, including their
role in constructing and perpetuating persuasive messages and in
driving interesting and unique player decisions in gameplay. Making
the case for the benefits of multimodal approaches to game studies,
this volume is key reading for students and researchers in
multimodal studies, game studies, rhetoric, semiotics, and
discourse analysis.
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