From every angle, the world has faced unprecedented change over the
past two years. Academics will be dissecting the nuance of the
COVID-19 Crisis for decades to come. Yet, for all the promises of
research and data, we must understand that the full impact of the
pandemic - from child development and college football seasons to
healthcare breakthroughs and the future of the film industry - will
not be known for at least a generation.This book focuses on the
business lessons we have learned since the pandemic began in early
2020. It takes an interdisciplinary approach to examining the
effects of COVID-19 on multiple aspects of business, such as
marketing and finance. At the same time, it stresses the need to
consider the human element of business above all else, showing that
people are the most important piece of what has become a
devastating and unpredictable puzzle.
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