Accepted wisdom tells us either that business should come before
pleasure, or that the two should never be mixed. Business, it
seems, was never intended to be pleasurable. During an economic
crisis, in particular, business is easy to portray as a cold,
unforgiving environment. But business isn't like this. Business is
people. People who come together to achieve more than is possible
individually. Achievement is easily measured through profit, but
value is a much bigger concept. A bank in India has been awarded a
Nobel Peace Prize. A man in Denmark has turned his love and
compassion for his deaf wife into a business that helps millions,
as well as makes millions. Business provides countless examples of
companies that have achieved greatness; companies for whom profit
is necessary but not sufficient condition for success. These
stories and the business lessons (often unmeasurable) they provide
are brilliantly captured in this highly original book.
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