The Social Media Manifesto is a handbook to enable leaders from
across the whole business to understand how social technology can
be incorporated into their business, with practical advice, case
studies, and insights from global thought leaders. While social
media marketing has been widely covered in various books, the
application of social technology across wider business functions
and its role within the whole business is still an emerging area
for understanding. Hallam is uniquely placed to write this and to
include case studies of companies he has worked with to provide
insight into how a social business is successfully built. He argues
that this is not just about technology or marketing, but about
human insight, the way people work together, and the organizational
culture. Case studies include:
- Google
- IBM
- News International
- Spotify
- Unilever
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