The End of Assembly Line Management We're in the midst of a
revolution. Quantum leaps in technology are enabling organizations
to observe and measure people's behavior in real time, communicate
internally at extraordinary speed, and innovate continuously. These
new, software-driven technologies are transforming the way
companies interact with their customers, employees, and other
stakeholders. This is no mere tech issue. The transformation
requires a complete rethinking of the way we organize and manage
work. And, as software becomes ever more integrated into every
product and service, making this big shift is quickly becoming the
key operational challenge for businesses of all kinds. We need a
management model that doesn't merely account for, but actually
embraces, continuous change. Yet the truth is, most organizations
continue to rely on outmoded, industrial-era operational models.
They structure their teams, manage their people, and evolve their
organizational cultures the way they always have. Now,
organizations are emerging, and thriving, based on their capacity
to sense and respond instantly to customer and employee behaviors.
In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech
experts and founders of the global Lean UX movement, vividly show
how these companies operate, highlighting the new mindset and
skills needed to lead and manage them--and to continuously innovate
within them. In illuminating and instructive business examples,
you'll see organizations with distinctively new operating
principles: shifting from managing outputs to what the authors call
"outcome-focused management"; forming self-guided teams that can
read and react to a fast-changing environment; creating a
learning-all-the-time culture that can understand and respond to
new customer behaviors and the data they generate; and finally,
developing in everyone at the company the new universal skills of
customer listening, assessment, and response. This engaging and
practical book provides the crucial new operational and management
model to help you and your organization win in a world of
continuous change.
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