The Face of Fashion - Cultural Studies in Fashion (Hardcover)

First Published in 2004. "The Face of Fashion" is a study of fashion and the body which aims to establish the relations between codes and systems of clothing and the conduct of everyday life. Jennifer Craik questions the trickle-down theory that fashion is dictated by elite designers and opinion leaders with evidence of a trickle-up effect from sub-cultures, mass consumer behaviour and everyday bricolage of fashion items. The text addresses the neglected area of men's fashion, as well as women's fashion, within a broad examination of the role of fashion in gender identity. The argument is developed through a number of key agencies and processes: consumerism and everyday fashion; the iconization of the body through fashion models and photography; the use of cosmetics to "make-up" the body; the nexus between fashion and gender; the changing fashions in underwear and swimwear as maps of the revealed body. These topics are approached from an interdisciplinary perspective that treats fashion systems as ethnographic traces of the cultural projection of the body.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2015
First published:	1993
Authors:	Jennifer Craik
Dimensions:	234 x 156 x 16mm (L x W x T)
Format:	Hardcover
Pages:	264
ISBN-13:	978-1-138-13220-7
Categories:	Books > Social sciences > Sociology, social studies > Gender studies > General Books > Social sciences > Psychology > Philosophy & theory of psychology > Behavioural theory (Behaviourism) Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
LSN:	1-138-13220-9
Barcode:	9781138132207

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