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Demagogue for President - The Rhetorical Genius of Donald Trump (Hardcover)
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Demagogue for President - The Rhetorical Genius of Donald Trump (Hardcover)
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Historic levels of polarization, a disaffected and frustrated
electorate, and widespread distrust of government, the news media,
and traditional political leadership set the stage in 2016 for an
unexpected, unlikely, and unprecedented presidential contest.
Donald Trump's campaign speeches and other rhetoric seemed on the
surface to be simplistic, repetitive, and disorganized to many. As
Demagogue for President shows, Trump's campaign strategy was
anything but simple.Political communication expert Jennifer
Mercieca shows how the Trump campaign expertly used the common
rhetorical techniques of a demagogue, a word with two contradictory
definitions - 'a leader who makes use of popular prejudices and
false claims and promises in order to gain power' or 'a leader
championing the cause of the common people in ancient times'
(Merriam-Webster, 2019). These strategies, in conjunction with
post-rhetorical public relations techniques, were meant to appeal
to a segment of an already distrustful electorate. It was an
effective tactic. Mercieca analyzes rhetorical strategies such as
argument ad hominem, argument ad baculum, argument ad populum,
reification, paralipsis, and more to reveal a campaign that was
morally repugnant to some but to others a brilliant appeal to
American exceptionalism. By all accounts, it fundamentally changed
the discourse of the American public sphere.
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