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Books > Language & Literature > Language & linguistics > Semantics (meaning) > Discourse analysis
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Persuasion in Self-improvement Books (Paperback, 1st ed. 2019)
Loot Price: R1,539
Discovery Miles 15 390
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Persuasion in Self-improvement Books (Paperback, 1st ed. 2019)
Series: Postdisciplinary Studies in Discourse
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This book investigates how persuasion relates to values in
self-improvement literature, revealing the discursive practices
used to persuade and engage their readers, and construct a credible
persona. The author adopts a corpus-driven approach that
encompasses an examination of genre analysis and linguistic
features such as narrative, pronoun, grammar and structure. The
book further draws on insights from original interviews with
writers and readers of self-improvement books, as well as people
who do not read the genre. It begins by providing a helpful
overview of the concepts of ideology and genre. A brief history of
self-improvement books and their values and assumptions provide the
context for the analysis. Where relevant, linguistic features in
self-improvement books are compared with other genres (e.g.
academic text, conversation, news). This book will be of interest
to students and scholars in the fields of linguistics, culture and
media studies.
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