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Books > Earth & environment > Geography > Regional geography
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The Territorial Organization of Variety - Cooperation and competition in Bordeaux, Napa and Chianti Classico (Paperback)
Loot Price: R1,158
Discovery Miles 11 580
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The Territorial Organization of Variety - Cooperation and competition in Bordeaux, Napa and Chianti Classico (Paperback)
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The wine industry appears to be an anomaly within the modern global
economy. Thousands of small companies provide a vast variety of
highly differentiated products and compete successfully with
multinational corporations. Using case studies from Bordeaux, Napa
Valley and Chianti Classico, this book argues that rather than
being a vestige or a serendipitous phenomenon, this variety results
from a sophisticated alternative organization of production.
Integrating differentiation and branding into Ostrom's common pool
resource theory, Jerry Patchell shows how winegrowers in a
territory can use self-governance to protect and promote their
common reputation while enhancing each producer's ability to
differentiate their wines and build their own brand. Bordeaux,
Napa, and Chianti Classico share several common challenges, but
develop a set of strategies and tools appropriate to their markets
and regulatory contexts.
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