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Technology and Creativity - Production, Mediation and Evaluation in the Digital Age (Paperback, 1st ed. 2020)
Loot Price: R3,212
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Technology and Creativity - Production, Mediation and Evaluation in the Digital Age (Paperback, 1st ed. 2020)
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This edited book explores the digital challenge for
cultural-creative organizations and industries, and its impact on
production, meaning-making, consumption and valuation of
cultural-creative products and experiences. Discussing digital
changes such as user-generated content, social media, business
model innovation and product development, the chapters challenge
deep-seated definitions of creative individuals, organizations and
industries, offering insights into how this creative aspect is
argued and legitimized. Placing an emphasis on research that deals
with the digital challenge, this collection theorizes its
significance for the nature and dynamics of creative industries as
well as its impact on the mediation of experiences and the creation
and consumption of cultural-creative products.
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