"Communication in Global Business Negotiations: A Geocentric
Approach presents college-level business and communications majors
with a new approach for studying communication and negotiation in
international business, using a geocentric cross-disciplinary
framework. Chapters cover intercultural communication, provide
students with a view of the world and how to negotiate with others
from different cultures, and uses practitioners' perspectives to
inject real-world case studies and scenarios into the picture.
College-level business collections will find this an essential
acquisition."-THE MIDWEST BOOK REVIEW"Authors Jill E. Rudd and
Diana R. Lawson uniquely integrate communication and international
business perspectives to help readers develop a strong
understanding of the elements for negotiating an international
setting, as well as the skills needed to adapt to the changing
environment."-BUSINESS INDIAPresenting a new method for the study
of communication and negotiation in international business, this
text provides students with the knowledge to conduct negotiations
from a geocentric framework. Authors Jill E. Rudd and Diana R.
Lawson integrate communication and international business
perspectives to help readers develop a strong understanding of the
elements necessary for negotiating in a global setting, as well as
the skills needed to adapt to the changing environment. This
geocentric orientation is an evolution of global learning resulting
in effective worldwide negotiation.
Key Features: "Offers a cross-disciplinary approach": The fields
of communication and business are integrated to provide a
macro-orientation to global business negotiation."Devotes a chapter
tointercultural communication competency": Scales are included to
help students assess their potential to become a successful global
business negotiators."Provides students with a view of the world in
negotiating with others from different cultures": Up-to-date
information about current international business contexts gives
insight into the challenges experienced by global business
negotiators."Discusses alternative dispute resolution": Because of
differences in culture and in political structure from one country
to another, a chapter is devoted to this growing area of global
business negotiation. "Presents practitioners' perspectives": These
perspectives illustrate the "real world" of global business
negotiation and reinforce the importance of understanding cultural
differences.
Intended Audience:
This is an ideal core text for advanced undergraduate and
graduate courses such as Negotiation & Conflict Resolution and
International Business & Management in the departments of
Communication and Business & Management.
General
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