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English Language Ideologies in Korea - Interpreting the Past and Present (Paperback, Softcover reprint of the original 1st ed. 2017)
Loot Price: R2,549
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English Language Ideologies in Korea - Interpreting the Past and Present (Paperback, Softcover reprint of the original 1st ed. 2017)
Series: Multilingual Education, 23
Expected to ship within 10 - 15 working days
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This volume critically examines the phenomenon of "English fever"
in South Korea from both micro- and macro-perspectives. Drawing on
original research and rich illustrative examples, the book
investigates two key questions: why is English so popular in Korea,
and why is there such a gap between the 'dreams' and 'realities'
associated with English in Korea? These questions are explored
through the eyes of English-Korean translators and interpreters,
who represent the professional group most intensely engaged in the
zeal for English language mastery. Macro-perspectives focus on
historical factors leading to the rise of English, with
English-Korean translation and interpreting as a key theme.
Micro-perspectives explore the dreams that individuals attach to
English and the ways in which they imagine it can transform their
lives, and contrast these dreams with the stark realities felt on
the ground. The gaps between these dreams and realities are
explored from various angles, which include commodification, gender
and neoliberalism. The book thus offers fresh insights on how the
phenomenon of "English fever" has been created, reproduced, and
sustained from both historical and contemporary viewpoints. From
the reviews: This is an important study of how English is
experienced in one country, Korea. A very insightful analysis of
the interlocking of historical factors influencing the status of
English, and the interlocking significance of class, gender,
aesthetics, myth-making, and the role of the media and competitive
commodification. The study is based on competent use of relevant
theoretical approaches, solid fieldwork, and a personal capacity to
draw complex threads together. It demonstrates how language policy
can be analysed in a stimulating way that has major importance
beyond the borders of Korea. Language ideologies are brought to
life effectively. Robert Phillipson, Emeritus Professor, Copenhagen
Business School, Denmark
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