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A Behavioral Economics Approach to Interactive Information Retrieval - Understanding and Supporting Boundedly Rational Users (Hardcover, 1st ed. 2023)
Loot Price: R4,569
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A Behavioral Economics Approach to Interactive Information Retrieval - Understanding and Supporting Boundedly Rational Users (Hardcover, 1st ed. 2023)
Series: The Information Retrieval Series, 48
Expected to ship within 12 - 19 working days
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This book brings together the insights from three different areas,
Information Seeking and Retrieval, Cognitive Psychology, and
Behavioral Economics, and shows how this new interdisciplinary
approach can advance our knowledge about users interacting with
diverse search systems, especially their seemingly irrational
decisions and anomalies that could not be predicted by most
normative models. The first part "Foundation" of this book
introduces the general notions and fundamentals of this new
approach, as well as the main concepts, terminology and theories.
The second part "Beyond Rational Agents" describes the systematic
biases and cognitive limits confirmed by behavioral experiments of
varying types and explains in detail how they contradict the
assumptions and predictions of formal models in information
retrieval (IR). The third part "Toward A Behavioral Economics
Approach" first synthesizes the findings from existing preliminary
research on bounded rationality and behavioral economics modeling
in information seeking, retrieval, and recommender system
communities. Then, it discusses the implications, open questions
and methodological challenges of applying the behavioral economics
framework to different sub-areas of IR research and practices, such
as modeling users and search sessions, developing unbiased learning
to rank and adaptive recommendations algorithms, implementing
bias-aware intelligent task support, as well as extending the
conceptualization and evaluation on IR fairness, accountability,
transparency and ethics (FATE) with the knowledge regarding both
human biases and algorithmic biases. This book introduces a
behavioral economics framework to IR scientists seeking a new
perspective on both fundamental and new emerging problems of IR as
well as the development and evaluation of bias-aware intelligent
information systems. It is especially intended for researchers
working on IR and human-information interaction who want to learn
about the potential offered by behavioral economics in their own
research areas.
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