A polaroid is the physical and organic reminder of a particular
moment, enabling the creative team to step back and fully consider
the technical and artistic direction of a photoshoot. The
excitement of watching the image slowly developing and seeing the
final result makes the polaroid a tiny artwork all of its own.In
this book, uber-stylist and storyteller Jo Hambro showcases some of
her vast personal records of polaroids taken from the fashion
shoots she has worked on over the last two decades. Combined with
her extraordinary notebooks, scribbles and sketches formulating the
stories that each shoot is based on, (in which polaroids are an
indispensable part), we are taken into the hidden world of
fashion's creative process.
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