Managing Electronic Media recognizes the changes in technology
in the global marketplace and the impact these innovations have on
media organizations and their integral business practices. It goes
beyond the typical media management book by covering media
enterprises as large scale businesses that must operate in a
converged environment, rather than in separate silos of
activity.
Managing Electronic Media lays the groundwork for understanding
and participating in digital content creation, marketing, and
distribution. It provides the concepts and vocabulary that managers
use to meet the challenges of today's market and to position their
organizations to succeed in a relentlessly dynamic 24/7 business
environment.
Day in the Life sections highlight the daily activities of top
media executives, providing insight into the excitement, the fun,
and the challenges, of careers in today's media industries. Case
studies utilize exercises to promote further understanding of
real-world situations.
General
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