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Books > Business & Economics > Business & management > Business strategy

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Gaining Momentum: Managing The Diffusion Of Innovations (Hardcover) Loot Price: R4,191

Discovery Miles 41 910

Repayment Terms: R393 pm x 12*

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Gaining Momentum: Managing The Diffusion Of Innovations (Hardcover): Joe Tidd

Gaining Momentum: Managing The Diffusion Of Innovations (Hardcover)

Joe Tidd

Series: Series on Technology Management, 15

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Loot Price R4,191 Discovery Miles 41 910 | Repayment Terms: R393 pm x 12*

Expected to ship within 10 - 15 working days

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Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.

General

Imprint:	Imperial College Press
Country of origin:	United Kingdom
Series:	Series on Technology Management, 15
Release date:	August 2010
First published:	May 2010
Editors:	Joe Tidd
Dimensions:	233 x 156 x 29mm (L x W x T)
Format:	Hardcover
Pages:	448
ISBN-13:	978-1-84816-354-6
Categories:	Books > Business & Economics > Business & management > Business strategy Promotions
LSN:	1-84816-354-1
Barcode:	9781848163546