Diffusion, or the widespread adoption of innovations, is a critical
yet under-researched topic. There is a wide gap between development
and successful adoption of an innovation. Therefore, a better
understanding of why and how an innovation is adopted can help
develop realistic management and business plans. Most books on this
topic use a single-discipline approach to explain the diffusion of
innovations. This book adopts a multi-disciplinary and managerial
process approach to understanding and promoting the adoption of
innovations, based on the latest research and practice. It will be
of interest to graduates and researchers in marketing, product
development and innovation courses.
General
| Imprint: |
Imperial College Press
|
| Country of origin: |
United Kingdom |
| Series: |
Series on Technology Management, 15 |
| Release date: |
August 2010 |
| First published: |
May 2010 |
| Editors: |
Joe Tidd
|
| Dimensions: |
233 x 156 x 29mm (L x W x T) |
| Format: |
Hardcover
|
| Pages: |
448 |
| ISBN-13: |
978-1-84816-354-6 |
| Categories: |
Books >
Business & Economics >
Business & management >
Business strategy
Promotions
|
| LSN: |
1-84816-354-1 |
| Barcode: |
9781848163546 |
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