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Perspectives on Corporate Citizenship (Hardcover)
Loot Price: R4,480
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Perspectives on Corporate Citizenship (Hardcover)
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A number of disparate but interconnected forces such as
deregulation and globalization, rapid advances in communications
technology and the rise in the power of the consumer and civil
society have now combined to bring corporate responsibility to
prominence in many corporate boardrooms. In this information age,
the ramifications of not addressing best practice in environment,
workplace, marketplace and community could range from bad press
coverage to complete market exclusion. These are perilous times for
the social construct of modern capitalism.In today's society
successful companies will increasingly be those that recognize that
they have responsibilities to a range of stakeholders that go
beyond compliance with the law. If in the past the focus was on
enhancing shareholder value, now it is on engaging stakeholders for
long-term value creation. This does not mean that shareholders are
not important, or that profitability is not vital to business
success, but that in order to survive and be profitable a company
must engage with a range of stakeholders whose views may vary
greatly. If in the past corporate social responsibility was simply
seen as profitability plus compliance plus philanthropy, now
responsible corporate citizenship means companies being more aware
of and understanding the societies in which they operate. This
means senior executives and managers being able to deal with a wide
range of issues including greater accountability, human rights
abuses, sustainability strategies, corporate governance codes,
workplace ethics, stakeholder consultation and management.The aim
and scope of Perspectives on Corporate Citizenship is to help
capture and distil these and other emerging trends in terms of
content, context and processes, in one concise volume. With
contributions from the *creme de la creme* of leading thinkers from
around the world, Perspectives on Corporate Citizenship is
essential reading for students, scholars and all serious thinkers
on one of the most critical issues of our time.
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