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Everydata - The Misinformation Hidden in the Little Data You Consume Every Day (Hardcover)
Loot Price: R968
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Everydata - The Misinformation Hidden in the Little Data You Consume Every Day (Hardcover)
Expected to ship within 12 - 17 working days
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While everyone is talking about "big data," the truth is that
understanding the "little data"--the stats that underlie newspaper
headlines, stock reports, weather forecasts, and so on--is what
helps you make smarter decisions at work, at home, and in every
aspect of your life. The average person consumes approximately 30
gigabytes of data every single day, but has no idea how to
interpret it correctly. EVERYDATA explains, through the eyes of an
expert economist and statistician, how to decipher the small bytes
of data we consume in a day. EVERYDATA is filled with countless
examples of people misconstruing data--with results that range from
merely frustrating to catastrophic: The space shuttle Challenger
exploded in part because the engineers were reviewing a limited
sample set. Millions of women avoid caffeine during pregnancy
because they interpret correlation as causation. Attorneys faced a
$1 billion jury verdict because of outlier data. Each chapter
highlights one commonly misunderstood data concept, using both
realworld and hypothetical examples from a wide range of topics,
including business, politics, advertising, law, engineering,
retail, parenting, and more. You'll find the answer to the
question--"Now what?"--along with concrete ways you can use this
information to immediately start making smarter decisions, today
and every day.
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