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B2B Marketing Confessions (Hardcover) Loot Price: R907
Discovery Miles 9 070
Repayment Terms: R85 pm x 12*
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B2B Marketing Confessions (Hardcover): John J. Wall

B2B Marketing Confessions (Hardcover)

John J. Wall

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Loot Price R907 Discovery Miles 9 070 | Repayment Terms: R85 pm x 12*

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What's the Truth About Marketing? Contrary to the popular belief that marketing is advertising, listen to the confessions of an insider to learn how marketing affects every step of the customer lifecycle. From product design, to building awarness, selling, and keeping customers happy, this book covers all the basic principles and gives you tactics, tips and tricks to succeed (including best practices for Salesforce.com)

General

Imprint: Lulu.Com
Country of origin: United States
Release date: August 2012
First published: August 2012
Authors: John J. Wall
Dimensions: 229 x 152 x 14mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards / With dust jacket
Pages: 188
ISBN-13: 978-1-300-02101-8
Categories: Books > Business & Economics > Business & management > General
LSN: 1-300-02101-2
Barcode: 9781300021018

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