What's the Truth About Marketing? Contrary to the popular belief
that marketing is advertising, listen to the confessions of an
insider to learn how marketing affects every step of the customer
lifecycle. From product design, to building awarness, selling, and
keeping customers happy, this book covers all the basic principles
and gives you tactics, tips and tricks to succeed (including best
practices for Salesforce.com)
General
| Imprint: |
Lulu.Com
|
| Country of origin: |
United States |
| Release date: |
August 2012 |
| First published: |
August 2012 |
| Authors: |
John J. Wall
|
| Dimensions: |
229 x 152 x 14mm (L x W x T) |
| Format: |
Hardcover - Sewn / Cloth over boards / With dust jacket
|
| Pages: |
188 |
| ISBN-13: |
978-1-300-02101-8 |
| Categories: |
Books >
Business & Economics >
Business & management >
General
Promotions
|
| LSN: |
1-300-02101-2 |
| Barcode: |
9781300021018 |
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