This book introduces the non-specialist reader to the principal
ideas, nature and purpose of social network analysis. Social
networks operate on many levels, from families up to the level of
nations, and play a critical role in determining the way problems
are solved, organizations are run, and the degree to which
individuals achieve their goals. Social network theory maps these
relationships between individual actors. Though relatively new on
the scene it has become hugely influential across the social
sciences.Assuming no prior knowledge of quantitative sociology,
this book presents the key ideas in context through examples and
illustrations. Using a structured approach to understanding work in
this area, John Scott signposts further reading and online sources
so readers can develop their knowledge and skills to become
practitioners of this research method. A series of Frequently Asked
Questions takes the reader through the main objections raised
against social network analysis and answers the various queries
that will come up once the reader has worked their way through the
book.
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