Now in its Seventh Edition, Air Transportation: A Management
Perspective by John Wensveen is a proven textbook that offers a
comprehensive introduction to the theory and practice of air
transportation management. In addition to explaining the
fundamentals, this book now takes the reader to the leading edge of
the discipline, using past and present trends to forecast future
challenges the industry may face and encouraging the reader to
really think about the decisions a manager implements. The Seventh
Edition brings the text right up to date with a new opening
chapter, titled 'The Airline Industry: Trends, Challenges and
Strategies', setting the context for all that follows within the
book, and a new section within 'International Aviation' that
explores the new airline business models. New and updated material
has been added throughout the text and overall presents a more
international perspective. Arranged in sharply focused parts and
accessible sections, the exposition is clear and reader-friendly.
Air Transportation: A Management Perspective is suitable for almost
all aviation programs that feature business and management. Its
student-friendly structure and style make it highly suitable for
modular courses and distance-learning programmes, or for
self-directed study and continuing personal professional
development.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
