International Business: The Challenges of Globalization is a brief,
yet comprehensive introduction to the difficulties of global
entrepreneurship. It examines the cultural barriers that can arise
in international business (IB), as well as the theory and
terminology essential to conducting successful business abroad.
With coverage of major IB topics, engaging features, and real-world
examples, the authors present a fresh take on the subject that is
both interesting and invaluable. The 10th Edition has been
thoroughly updated with ongoing changes in the international
business world to ensure that it remains up-to-date and relevant to
those pursuing a career as a global entrepreneur.
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