International Business: The Challenges of Globalization, Global Edition (Paperback, 10th edition)

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable. The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	February 2023
First published:	2023
Authors:	John Wild • Kenneth Wild
Format:	Paperback
Pages:	448
Edition:	10th edition
ISBN-13:	978-1-292-45031-5
Categories:	Books > Business & Economics > Business & management > International business
LSN:	1-292-45031-2
Barcode:	9781292450315

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