What Every Engineer Should Know About Business Communication (Paperback)

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- Market ideas

- Write proposals

- Generate enthusiasm for research

- Deliver presentations

- Explain a design

- Organize a project team

- Coordinate meetings

- Create technical reports and specifications

Focusing on the three critical communication needs of engineering professionals-speaking, writing, and listening-the book delineates critical communication strategies required in many group settings and work situations. It demonstrates how to integrate a marketing strategy into every facet of engineering communication, from presentations, visual aids, proposals, and technical reports to e-mail and phone calls. Using situational examples, the book also illustrates how to use computers, graphics, and other engineering tools to effectively communicate with other engineers and managers.

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