Engineers must possess a range of business communication skills
that enable them to effectively communicate the purpose and
relevance of their idea, process, or technical design. This unique
business communication text is packed with practical advice that
will improve your ability to"-"
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- Market ideas
- Write proposals
- Generate enthusiasm for research
- Deliver presentations
- Explain a design
- Organize a project team
- Coordinate meetings
- Create technical reports and specifications
Focusing on the three critical communication needs of
engineering professionals-speaking, writing, and listening-the book
delineates critical communication strategies required in many group
settings and work situations. It demonstrates how to integrate a
marketing strategy into every facet of engineering communication,
from presentations, visual aids, proposals, and technical reports
to e-mail and phone calls. Using situational examples, the book
also illustrates how to use computers, graphics, and other
engineering tools to effectively communicate with other engineers
and managers.
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