If there's anyone who can prevent a bar or restaurant from going
belly up, it's Jon Taffer. Widely considered the greatest authority
in the food and beverage, hotel, and hospitality industries, he
runs the biggest trade show in the business and has turned around
nearly 1,000 bars and at least that many restaurants.
As host and co-producer of Spike TV's "Bar Rescue, " a
documentary-style series, Taffer gives struggling bars one last
chance to succeed with a mixture of business acumen and tough love.
Now he's offering his no-nonsense strategy for eliciting just the
right emotional reactions in customers to everyone.
"Raise the Bar" distills the secrets to running a successful
enterprise with Reaction Management, a strategy and philosophy
Taffer developed and uses in his business and on "Bar Rescue." It
works whether you're running a storefront operation or a web-based
company, whether you're manufacturing widgets or providing a
service.
Taffer's overarching philosophy is this: All business is about
creating the right reactions in your customers. Even better: You
can control those reactions to a very large degree. "Raise the Bar"
is the definitive manual on transforming a bar or restaurant with
actionable, proven strategies for immediate impact.
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