Lead your Organization through any business crisis--and emerge
stronger than ever
"Manager's Guide to Crisis Management" provides the basic skills
and knowledge you need to deal with the crises that inevitably
occur in any business or organization.
Covering every aspect of the topic--from defining crisis
management and policies to training for and responding to
crises--it helps you fully grasp any situation that threatens
business, careers, and even lives. Lead through any crisis smoothly
and with minimal ramifications by mastering the most effective
tactics, including: Planning for and training staff in crisis
management Anticipating and preventing crises before they occur
Managing the company's online reputation Addressing crises that
affect multicultural stakeholders Creating effective crisis-related
messaging Knowing when to bring in a specialist
About the Briefcase Books series:
Briefcase Books, written "specifically" for today's busy
manager, feature eye-catching icons, checklists, and sidebars to
guide managers step-by-step through everyday workplace situations.
Look for these innovative design features to help you navigate
through each page:
Key Terms: Clear definitions of key terms and concepts
Smart Managing: Tactics and strategies for managing crises
Tricks of the Trade: Tips for executing the tactics in the
book
Mistake Proofing: Practical advice for minimizing the possibility
of error
Caution: Warning signs for when things are about to go wrong
For Example: Examples of successful crisis management
Tools: Specific planning procedures, tactics, and hands-on
techniques
General
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