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Neurorhetorics (Paperback)
Loot Price: R1,577
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Neurorhetorics (Paperback)
Series: Rhetoric Society Quarterly
Expected to ship within 12 - 17 working days
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In academia, as well as in popular culture, the prefix "neuro-" now
occurs with startling frequency. Scholars now publish research in
the fields of neuroeconomics, neurophilosophy, neuromarketing,
neuropolitics, and neuroeducation. Consumers are targeted with
enhanced products and services, such as brain-based training
exercises, and babies are kept on a strict regimen of brain music,
brain videos, and brain games. The chapters in this book
investigate the rhetorical appeal, effects, and implications of
this prefix, neuro-, and carefully consider the potential
collaborative work between rhetoricians and neuroscientists.
Drawing on the increasingly interdisciplinary nature of rhetorical
study, Neurorhetorics questions how discourses about the brain
construct neurological differences, such as mental illness or
intelligence measures. Working at the nexus of rhetoric and
neuroscience, the authors explore how to operationalize rhetorical
inquiry into neuroscience in meaningful ways. They account for the
production, dissemination, and appeal of neuroscience research
findings, revealing what rhetorics about the brain mean for
contemporary public discourse. This book was originally published
as a special issue of Rhetoric Society Quarterly.
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