The world has changed. Everyone keeps reminding marketers and
advertisers about the never ending and accelerating forces of
technology disruption, consumer changes, and innovation evolution
in the marketing world today. Sounds exciting except for the fact
that we re doing absolutely nothing about it. Zero. Simply put,
under current operating conditions, the advertising industry will
not be able to sustain itself and without taking action, is likely
to result in severe to catastrophic outcomes- from financial
underperformance to job loss to even a collapse of the current
media ecosystem. The solution? The Marketing Model can be fixed by
slashing your ad budget, and investing in the Z.E.R.O. framework: *
Zealots * Entrepreneurship * Retention * Owned Assets
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