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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Z.e.r.o. - Zero Paid Media as the New Marketing Model (Hardcover) Loot Price: R472

Discovery Miles 4 720

You Save: R27 (5%)

Z.e.r.o. - Zero Paid Media as the New Marketing Model (Hardcover): Joseph Jaffe, Maarten Albarda

Z.e.r.o. - Zero Paid Media as the New Marketing Model (Hardcover)

Joseph Jaffe, Maarten Albarda

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List price ~~R499~~ Loot Price R472 Discovery Miles 4 720 You Save R27 (5%)

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The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we re doing absolutely nothing about it. Zero. Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result in severe to catastrophic outcomes- from financial underperformance to job loss to even a collapse of the current media ecosystem. The solution? The Marketing Model can be fixed by slashing your ad budget, and investing in the Z.E.R.O. framework: * Zealots * Entrepreneurship * Retention * Owned Assets

General

Imprint:	John Wiley & Sons
Country of origin:	United States
Release date:	September 2013
First published:	October 2013
Authors:	Joseph Jaffe • Maarten Albarda
Dimensions:	238 x 179 x 25mm (L x W x T)
Format:	Hardcover
Pages:	288
ISBN-13:	978-1-118-80115-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Promotions
LSN:	1-118-80115-6
Barcode:	9781118801154