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Core Economics for Managers (Paperback)
Loot Price: R1,275
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Core Economics for Managers (Paperback)
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In this engaging text Joshua Gans turns economic teaching on its
head. Specifically aimed at the management or MBA student, Core
Economics for Managers covers the essentials but does so in ways
that build on and reinforce the student's work experiences
Beginning with the tools of decision-making, this book does not shy
away from the complexities of managerial decisions but embraces
them to consider both uncertainty and strategic interaction in a
readily accessible way. This allows the student to move with ease
to considering the principles of negotiated exchange and how prices
are formed when parties interact face to face rather than
anonymously in markets. This provides a natural way of talking
about competition and the gains from cooperation. The traditional
topics of economics and competitive strategy can then be introduced
by considering pricing; that is, how a firm chooses its price, how
a firm can innovate in pricing, how prices are constrained by
competition and how prices can act as signals for investment.
Finally, with all of these tools in hand, the student can
seamlessly move on to topics of contracting, outsourcing, the
provision of incentives and the building of relationships. No other
single book covers this multitude of topics in such an accessible
way. Gone are unnecessary jargon from economics and strategy. All
that remains is the core. And that core can be taken with the
student back into their studies and commercial life.
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