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Core Economics for Managers (Paperback) Loot Price: R1,349
Discovery Miles 13 490
You Save: R121 (8%)
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Core Economics for Managers (Paperback): Joshua Gans

Core Economics for Managers (Paperback)

Joshua Gans

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List price R1,470 Loot Price R1,349 Discovery Miles 13 490 | Repayment Terms: R126 pm x 12* You Save R121 (8%)

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In this engaging text Joshua Gans turns economic teaching on its head. Specifically aimed at the management or MBA student, Core Economics for Managers covers the essentials but does so in ways that build on and reinforce the student's work experiences Beginning with the tools of decision-making, this book does not shy away from the complexities of managerial decisions but embraces them to consider both uncertainty and strategic interaction in a readily accessible way. This allows the student to move with ease to considering the principles of negotiated exchange and how prices are formed when parties interact face to face rather than anonymously in markets. This provides a natural way of talking about competition and the gains from cooperation. The traditional topics of economics and competitive strategy can then be introduced by considering pricing; that is, how a firm chooses its price, how a firm can innovate in pricing, how prices are constrained by competition and how prices can act as signals for investment. Finally, with all of these tools in hand, the student can seamlessly move on to topics of contracting, outsourcing, the provision of incentives and the building of relationships. No other single book covers this multitude of topics in such an accessible way. Gone are unnecessary jargon from economics and strategy. All that remains is the core. And that core can be taken with the student back into their studies and commercial life.

General

Imprint: Cengage Australia
Country of origin: United Kingdom
Release date: September 2005
First published: September 2005
Authors: Joshua Gans
Dimensions: 242 x 174 x 13mm (L x W x T)
Format: Paperback
Pages: 216
ISBN-13: 978-0-17-012475-1
Categories: Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > General
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LSN: 0-17-012475-4
Barcode: 9780170124751

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