|
Books > Business & Economics > Economics
|
Buy Now
Behavioral Economics and Finance Leadership - Nudging and Winking to Make Better Choices (Paperback, 1st ed. 2020)
Loot Price: R2,926
Discovery Miles 29 260
|
|
|
Behavioral Economics and Finance Leadership - Nudging and Winking to Make Better Choices (Paperback, 1st ed. 2020)
Expected to ship within 10 - 15 working days
|
This book explores human decision-making heuristics and studies how
nudging and winking can help citizens to make rational choices. By
applying the behavioral economics approach to political outcomes,
it demonstrates how economics can be employed for the greater
societal good. It starts with a review of the current literature on
human decision-making failures in Europe and North America,
presenting the wide range of nudges and winks developed to curb the
harmful consequences of human decision-making fallibility. It then
discusses the use of mental heuristics, biases and nudges in the
finance domain to benefit economic markets by providing clear
communication strategies. Lastly, the author proposes clear
leadership and followership directives on nudging in the digital
age. This book appeals to scholars and policy makers interested in
rational decision-making and the use of nudging and winking in the
digital age.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
(1)
