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Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides
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Ultimate Guide to Business Writing - All the Secrets of Creating and Managing Business Documents (Hardcover)
Loot Price: R3,883
Discovery Miles 38 830
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Ultimate Guide to Business Writing - All the Secrets of Creating and Managing Business Documents (Hardcover)
Expected to ship within 12 - 17 working days
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The Ultimate Guide to Business Writing is a comprehensive guide on
how to write any kind of business document. Written clearly in an
engaging voice, it explains in depth the whole process: from
determining objectives to establishing readers' needs, conducting
research, outlining, and designing a template; to writing the first
draft; to editing for meaning, accuracy, concision, style and
emotional impact; to creating glossaries and indices; to
proofreading and working with reviewers. The book also explains how
to exploit the psychology of perception and motivation, collaborate
effectively with business colleagues, manage documents holistically
across an organisation, and deal with the other everyday
practicalities of managing knowledge in a corporate environment.
Every section of the book is packed with questions to stimulate
thinking and generate meaningful answers, and dozens of examples of
what works and why. The book's also rich in practical examples
drawn from real life, anecdotes, humour, and visual aids. But the
advice isn't just practical and anecdotal: it's also rigorously
supported by scientific evidence from notable linguists and
psychologists such as Steven Pinker, Daniel Goleman and Yellowlees
Douglas. And anyone keen to explore further will benefit from the
bibliography and links to videos and other online resources. The
book is ideal not just for professional business writers, such as
editors, technical writers, copywriters and creative directors;
it's also suitable for anyone whose job requires them to write,
whether it's something as simple as an email or as complex as a set
of policies or a handbook.
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