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Books > Health, Home & Family > Family & health > Family & other relationships > Intergenerational relationships
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The Twenty-Five Cent Gamble (Hardcover)
Loot Price: R747
Discovery Miles 7 470
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The Twenty-Five Cent Gamble (Hardcover)
Expected to ship within 12 - 19 working days
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This story is a true, revealing, and sometimes shocking insight
into the little known world of educational test publishing and the
gamble that led the flamboyant Ethel Clark to become one of the
industry's major players. How she grew the business (once known as
California Test Bureau, now CTB/McGraw-Hill) and dealt with the
IRS, the unions, the U.S. Army, and her scholarly husband, Willis,
was far from traditional, and her personal life was often
scandalous. Ethel's drive to "be somebody," her disregard for
conventional behavior, and her foresight in adopting leading-edge
technology contrasted sharply with the persona of her husband
Willis Clark, Ed.D. Willis was a pioneer in educational testing,
who dedicated his life to the development of many nationally used
educational tests and always emphasized the importance of designing
tests with results to "help the teacher help the child." Ethel and
Willis greatly influenced the growth and prominence of one of
America's significant but controversial industries. An Appendix
highlights test development from conception to the application of
test results.
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