The fully revised edition of the most comprehensive and up-to-date
reference on print production
A II graphic designers and illustrators must be familiar with
the steps involved in preparing their work for publication. Now
completely revised to reflect the latest technology and trends, "A
Guide to Graphic Print Production, Third Edition" is the complete
guide to the entire process of print production, from the early
stages of conception and planning, to the technical stages of
manufacturing and off-press processing. Structured around the
graphic print production flow, essential material is included for
all aspects of the process including coverage of computers, color
management, layouts, digital images, image editing, prepress,
paper, printing, finishing and binding, legal issues, environmental
issues, and more.
A practical reference to keep at your fingertips, this new
edition: Covers the entire production process, from conception to
manufacturing to archivingCovers new topics, such as variable data
printing, sustainability, large/wide format printing, inks, and
color managementIs full color throughout, with updated images and
screenshotsIncludes sidebars offering design tips, troubleshooting
hints, and key points to consider for very stage of design
Delivering information that reflects all aspects essential for
understanding the ins and outs of digital printing, "A Guide to
Graphic Print Production, Third Edition" is an ideal resource for
students and professionals of graphic design, print production,
production technology, and visual communication.
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