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Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > Feminism
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From Mammy to Miss America and Beyond - Cultural Images and the Shaping of US Social Policy (Hardcover)
Loot Price: R3,969
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From Mammy to Miss America and Beyond - Cultural Images and the Shaping of US Social Policy (Hardcover)
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This book focuses on methods by which individuals in the USA who
control societal institutions, particularly the mass media, operate
to retain their power advantage while maintaining African-American
women in a socially and economically depressed status. The author
argues that the mass media play an important role in maintaining a
social hierarchy of discrimination because it is the primary
vehicle by which ideology is transmitted through news and
entertainment. In effect the mainstream media have served the
interests of the privileged who have defined African-American women
and other disenfranchised segments of the population as possessing
certain values, belief systems and lifestyles that do not entitle
them to receive more than a minimum of societal resources. This
book examines the specific methods by which the American power
elite use coercion and consent to maintain an inequitable
allocation of resources. The author also considers strategies for
accomplishing societal transformation and a reallocation of
resources.
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