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Rethinking the Business Models of Business Schools - A Critical Review and Change Agenda for the Future (Hardcover)
Loot Price: R2,457
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Rethinking the Business Models of Business Schools - A Critical Review and Change Agenda for the Future (Hardcover)
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Management education growth and the rise in accompanying business
schools over the last few decades are fuelled by global economic
development, coupled with the promise of success in business
careers. Recently, questions have been raised about the value and
relevance of a traditional business school education - so what does
the future hold for traditional business schools? In this book, we
examine the current model and the pressure points of business
schools by considering the evolution of - and the various value
chains that are associated with - business school offerings
(including MBA, undergraduate, pre-experienced and executive
programmes). We also offer insight on funding and value
orientation, and the potential challenges these may raise for some
schools. To highlight these challenges, we provide a strategic
group framework for business schools and review the implications of
future strategies for these groups. Finally, after reviewing the
current landscape of business school mergers, alliances and
failures, we reflect on innovation considerations for the business
school business model. Management education is changing, and
business schools must be ready to re-evaluate their strategies for
growth... and, in some cases, survival.
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