Resolve cross-cultural communication issues with your business
suppliers, customers, and staff! Because of the rapid growth of
multinational corporations and the World Wide Web, global
interdependence is no longer a matter of ideology or choice, but an
inescapable reality. Multicultural Behavior and Global Business
Environments teaches managers both practical techniques and
theoretical insights for working with people from diverse cultures
in home and host countries. Managers who ignore or dismiss cultural
differences may find themselves alienating customers and employees,
fumbling negotiations, and ultimately losing sales. In contrast,
those who are willing to see the world from different perspectives
may spot fresh opportunities. Bringing multiple cultures together
results in synergy, in which two combined energies multiply and
reinforce one another. Multicultural Behavior and Global Business
Environments tells you not only how to create synergy, but also how
to profit from it.Multicultural Behavior and Global Business
Environments offers practical features to help students and
managers understand diverse cultures, including: charts, maps, and
tables showing specific cultural divergences detailed discussions
of relevant theories in psychology, management, and ethics
exercises and self-tests clear, skill-based objectives for each
chapter definitions of the terms and processes of
multiculturalization In the modern world, the key to prosperity--or
failure--in the global marketplace is awareness of cultural
differences. Multicultural Behavior and Global Business
Environments offers a sweeping multidisciplinary inventory of
facts, theories, and practical ideas for making multiculturalism
work. This comprehensive volume is a crucial resource for every
manager who belongs to a multinational organization, as well as
students of both domestic and international business, political
science, international relations, public administration, and
educational administration.
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