Equipped with an encyclopedic knowledge of boxing, a young Joyce
Brothers competed on The $64,000 Question and became the first
woman to win the top prize money. That triumphant debut in 1955 was
the initial step toward a career as a media pioneer. Through her
own advice programs and perennial appearances on talk shows-as well
as episodic television-Brothers became one of the most well-known
figures of the 20th century. For more than four decades, viewers
could count on her authoritative, calm response to almost any
issue, from marital and financial woes to the Space Shuttle
disaster. In Dr. Joyce Brothers: The Founding Mother of TV
Psychology, Kathleen Collins explores how a clever businesswoman
provided a mass-scale service for a never-ending demand: helping
viewers understand themselves. Collins explains how Brothers'
longevity on television was in large part afforded by her symbiotic
relationship with the medium. She played other roles in addition
to-and interdependent on-that of media psychologist. Her numerous
appearances on variety shows, sitcoms, and dramas kept her on the
screen and in the public eye, creating both a persona as celebrity
professional as well as professional celebrity. This portrait of
Brothers' multi-layered career also provides a means by which to
observe U.S. cultural history, addressing cultural preoccupations
with television and self-help obsessed audiences looking for
guidance in reality TV. Drawing on primary sources from Brothers'
personal papers and published interviews-as well as interviews the
author conducted with several of Joyce's former colleagues and her
daughter, Lisa Arbisser-Collins provides an engaging, informative,
and thought provoking look at this iconic figure.
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