All designers will feel that creativity and innovation are at the
heart of their designs. But for a design to have an effective and
lasting impact it needs to work within certain structures, or have
those structures created suitably around it. No matter how you
work, a design can always be improved by assessing where it fits
into the market, how it best to strengthen it before it's set in
stone, who it could appeal to. It needs to be managed. In this
accessible and informative second edition, Kathryn Best brings
together the theory and practice of design management. With new
interviews, case studies and related exercises, she provides an up
to date guide for students wanting to know more about the strategy,
process and implementation crucial to the management of design. The
book takes its reader through the essential steps to good
management of design and highlights topics currently under debate.
In each part of the book Strategy, Process and Implementation are
each explained using advice from leaders in the industry and real
life examples. Best breaks up each part into clear and readable
sections to create the perfect undergraduate book on design
management.
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