Why would anyone want to coach businessmen and women who may be
tired of their corporate careers or may just want to turn their
hobby into a business? Why would anyone want to be a coach? I've
asked myself these and other questions many times when I left the
"safe" world of being a therapist where the rules of engagement are
well prescribed. It's safer in being the expert whose job it is to
listen and help reassure folks that they are not losers, that
there's meaning in their lives, that all they need is to have a
passion for life. The world of coaching is a different arena where
coach and client are equal and the coaches job is to "ask the right
questions" to get his or her clients to engage in a plan of action
that hopefully will change their lives. My coaching style is
non-directive, whereby my executive clients discuss their current
project assignments and managerial approaches to staff recruitment,
development, and retention. I use the following strategies to
optimize executive growth to: Model executive development based on
individual and company core values Create a visionary approach to
problem-solving Establish accountability structures for change
Encourage risk-taking behaviors that foster competition and growth
Create new markets for your services and product Thus, coaching
involves putting self aside and concentrating on the motivation of
your client. The emphasis is on the relationship developed between
coach and client where each participates in a process of change
that holds the client's agenda using the expertise and experience
of the coach. Whereas mentoring involves mirroring for your client
what the skill might look like (intention), coaching offers a
vision for yourclient that empowers and holds your client
accountable. Success = accountability for change.
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