Integrated Advertising, Promotion, and Marketing Communications, Global Edition (Paperback, 9th edition)

For courses in advertising. A study of integrated marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real- life situations, students will understand the vital links marketers use to connect and interact with customers.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	August 2021
First published:	2021
Authors:	Kenneth Clow • Donald Baack
Dimensions:	277 x 216 x 20mm (L x W x T)
Format:	Paperback
Pages:	472
Edition:	9th edition
ISBN-13:	978-1-292-41121-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	1-292-41121-X
Barcode:	9781292411217

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!