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Books > Reference & Interdisciplinary > Communication studies > Media studies
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The United States of Sport - Media Framing and Influence of the Intersection of Sports and American Culture (Hardcover, New edition)
Loot Price: R2,130
Discovery Miles 21 300
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The United States of Sport - Media Framing and Influence of the Intersection of Sports and American Culture (Hardcover, New edition)
Series: Communication, Sport, and Society, 8
Expected to ship within 10 - 15 working days
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Whether it's the Roosevelt administration's impact on the formation
of the NCAA, the protest of the Vietnam War by Muhammad Ali, or the
rise of rap and hip-hop in the 90s and its penetration of the NBA's
image, American culture and politics have intersected regularly
with sports. The impact of American politics and culture on the
sports industry, and vice versa, is evident throughout the halls of
history and, in particular, the 20th and 21st centuries mark an
interesting period of time to explore this relationship. One avenue
to be considered during this time is the amplification and growth
of mass media and its role in framing these intersections of
American pop culture, politics and the sports industry. Many of the
values that Americans hold dear to their identity, such as activism
and protest, capitalism, freedom of expression, and competition,
are permeated through the history of collegiate and professional
sports in the United States, and the media has played a role in
shaping those opinions and values among Americans through its
various outlets. The United States of Sport looks at how media
outlets portrayed several of these intersections in politics,
culture and sports, with each chapter highlighting a moment or
phenomenon in American history and its direct or indirect impact on
some aspect of the sports industry through the eyes of newspapers,
magazines, television, radio and online news outlets.
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